Link Building

In short, link building is the practice of getting backlinks to the pages of one or more websites.

Nowadays, being a professional on the web is not easy. Well, it requires a lot of reading and understanding of various subjects. Among them are the terms linked to SEOSearch Engine Optimization, a set of techniques to leverage your website in search engines.

If you are a Webmaster and want to become a complete professional, and who does your own Onpage and Offpage SEO work on your project, know that you will have to become self-taught. You will have to read a lot and correctly implement each of these Linkbuilding techniques!

If you are looking to succeed in your project, you must keep in mind that you will have to do a good job of Linkbuilding. In this way, you will be able to conquer your desired audience.

What is link building?

In short, Linkbuilding is a set of Offpage SEO strategies. And its focus is to make you gain links to your site from other sites. Therefore, you will be able to build the authority of your project, and be able to position yourself in the top positions of Google, Bing, etc.

A good Linkbuilding strategy, if well executed, will make your site grow in searches.

In addition, it will become known and depending on the quality, you and your project can become a reference in that market.

However, to do link building to improve SEO, you need to have a website. So if you don’t already have one, I recommend creating an optimized professional website.

What does link building mean?

The term Linkbuilding means translating to Portuguese: Building Links. This Offpage SEO technique should be done and built according to Google in a natural way. However, a good link building strategy for your project focusing on quality content will naturally bring you referral links on the internet.

When executing your strategy, try to develop quality and responsible content on your website. In this way, you will be referenced by other sites in a natural way, and you will have an advantage over your competitors.

What is backlink?

The term Backlinks, translated into Portuguese means: Back Links. This Offpage SEO technique is called “External Links” or “Inbound Links”, which are links that one website points to another.

They are different from internal links, where this is an internal page of yours pointing to another internal page of your project, for example.

Internal links or “Internal Links” as some call them, are part of a good Onpage SEO strategy. Therefore, having well-distributed internal links will allow your user to navigate your site fluidly and consciously.

Try to develop a good internal link and a good external link reference, as both are part of a good and complete Linkbuilding strategy.

Why do link building for quality backlinks?

The why is simple! When you do actions to build quality content, naturally you will receive referral links from other projects without much effort. And so, naturally you will grow, saving work for having done it with quality.

The goal here is to get other quality sites pointing to you. And so, receive links from them as a reference. Google uses each link pointed to your site to calculate and rank you in the SERPs, the famous Search Rankings and rank you.

Therefore, you will get more free traffic and better positions in organic search.

How to do link building to get good backlinks?

There are some Linkbuilding techniques that you can do to accelerate the growth of your project, and thus be able to grow with consistency and quality. But remember, there is a correct way to do this so you don’t fall into the punishments that Google can give you. So don’t go overboard, take it easy.

1 – Understand your persona

Do you know who is the person or target audience that will access your project? What will be the target audience you want to conquer? Thinking about these two questions, you should determine the following: A way of writing and approaching this audience, aiming to meet their needs and delivering the content they are looking for.

Try to understand and write meeting the needs of that specific target audience, so that you can promote your website and also your image. Nobody follows those who write untrue or outdated information, so try to do your best!

2 – Find sites relevant and related to yours

Try to study other sites in this niche that you decided to act. And after that, try to make partnerships, get in touch, or even reference them in the articles created on your website. So they can also do the same for you.

Also look to partner with them by asking the admins to become a columnist on this site, for example.

3 – Understand the partner site persona

Sometimes you will be asked to post articles or columns on these partners’ websites. And so, you need to be able to understand the target audience of that project. Try to solve doubts, gaps, or publish something that that audience is interested in or will have.

If you produce quality content on your partner’s website or where you are a columnist, he will certainly ask you to write again. Well, certainly the target audience of that site may have liked it. This will help you to be referred to other people, and it can open many doors for you to partner.

4 – Write a good Guest Post

The term Guest Post means “Guest Posts” or “Partner Posts”. If you don’t want to become a columnist partner for these projects in your niche, you can send them articles to be published referencing your site.

In this way, you will be creating quality content and disseminating it on the internet, and also showing your project as a reference in that niche. People will get to know your website and follow it as a reference in that market.

Whenever this is the case, try to write Guest Posts to be published on your partners’ website with high quality. We recommend Guestposts of a minimum of 700 words and a maximum of 1500 words. Try to insert as much information as possible, in a clear and objective way, and take the opportunity to show people your project.

Pay attention to issues of Readability, Transition Words and try to insert the target keyword between 0.5% to 1% of your text. If you can’t or don’t have the time, look for an SEO-focused copywriter who fills the gap on these two issues.

Always try to also send unique, quality content. No plagiarism or mistakes in Portuguese, because, if that happens, your partner will certainly not publish your content again.

5 – Insert your page link in the desired keyword

Keyword is the one you want to position when searched on Google. So, try to link your project to the keyword you want to rank for. However, do it in the most natural and varied way possible so you don’t fall into Google’s filters.

6 – Send the article to the partner

Look for partners or SEO groups to be participating. In these groups there is usually an exchange of Guestposts, and there you can find partners to publish the Guestpost content produced by you.

If you can’t find these groups, we recommend looking for an SEO Mentor. It will help you enter this market and introduce you to the right people. Be in partnerships and groups to be meeting people and publishing your Guestpost content. Or even in groups on Facebook, Telegram and Whatsapp.

What is the correct way to do link building?

When you create a Linkbuilding strategy for your project, try to do it right. There are some rules that you will have to follow in order to be able to position yourself in the top positions in the search SERPs.

Follow these rules so that you can grow steadily and continuously. Try not to abuse it, because the Internet inspector, Uncle Google, keeps an eye on everything that happens. If you abuse any of them, you can suffer a punishment, and fall completely in the searches, thus not having your site presented to anyone else.

1. Quality is better than quantity

A lot of people think that shooting around and creating content and disseminating it anyway will bring you results. But, this is completely wrong. Try to value the quality of the content you disseminate.

It’s not the amount of links you receive that will make your site reach the top positions. And yes, backlinks from niche and quality sites! It’s better to get a link from a site that is similar to yours than from a site that has nothing to do with your niche. Let’s take an example:

Your site is in the craft niche, and you’ve gotten thousands of links from other sites. These sites don’t talk or have anything to do with your craft niche. Google today has several link analysis mechanisms. And if he notices that these referral links are not quality or that they are not aligned with your niche, he may not consider it and still punish you!

Therefore, try to make partnerships and disseminate the content to your partners in the best possible way. And on sites linked to your niche or similar. Make sure you write innovative and quality content on your website, so that you become a reference in that niche chosen by you.

2. Don’t create backlinks for the same keywords

Whenever you are going to disseminate content on the internet, either through Guestposts, or column on partner sites referencing your site. Try to link your page in the most natural way possible. And try not to repeat the same keywords in them.

The problem here is this: Uncle Google keeps an eye on every link you receive. Even in the keywords that you are gaining link. And if he notices that something is out of the ordinary, and you’re not getting links naturally, he might punish you.

So, always try to vary the links you give to your site. And insert it into your content in the most natural and hidden way possible, and always varying the text you will link to.

3. Always create backlinks with context in mind

When creating content for your project and earning links, pay attention to the following:

Try to earn these links on sites or projects that are part of the same context as yours. If this is not possible, try to insert your link in the Page / Article / Blog differently. Always involving the context of the story being read or the story you will be referencing.

4. Create backlinks to multiple pages on your site

Here’s a mistake many people make when creating a LinkBuilding strategy. They always link to the same keyword and always to the same story. This is a primary error and Uncle Google easily catches it.

Try to vary the links you receive in your project. Always pointing to different pages on your site. So that Google will see that you are naturally receiving these links. Try to develop quality backlinks and pointing to different pages of your project.

5. Do not make more than 20 backlinks per month during Link building

Another mistake often made by webmasters is to create too many Backlinks in a single month. Google has a built-in tool where it monitors incoming links every month. 

It evaluates and checks the average number of links you always receive. And if he realizes that this value has gone out of the previous months, he can turn on a warning signal and punish your site.

Therefore, always try to maintain the same consistency of content creation and links referencing your project on a monthly basis. If you follow this simple rule, Google will hardly punish you or hold back your project’s growth.

One thing that is good to make clear: Everything that is too much Google distrusts. Therefore, try to have a balance and constancy in the work of your project. Don’t be discouraged and keep the same work dynamics monthly and you will certainly have satisfactory results.