How to build quality backlinks

Most SEO analysts dedicate time and effort to get quality backlinks.

After all, Offpage SEO is a very significant ranking factor, both for Google and other search engines.

In short, the goal of search engines is to deliver the best results to users.

In this way, by getting quality and authority backlinks, there is an improvement in the organic positioning of a website.

This is because Google views a backlink as a referral, which increases a website’s trustworthiness.

However, it should be noted that the quality of your site’s backlink profile is more important than the number of links.

What is a backlink?

Generally speaking, a backlink is a link on a website pointing to another website.

Google and other browsers see these links as references.

Thus, with each link a domain receives, its authority changes.

In this way, with each quality backlink, authority increases. However, with each bad or toxic backlink, authority decreases.

In the past, a website’s authority was measured by Google’s Page Rank.

However, as this metric is no longer public, the ideal is to check the Domain Authority (DA) of the MOZ and the Domain Rating (DR) of Ahrefs.

How to build quality backlinks

In short, there are two ways to get backlinks, understand the difference between them.

1. Organic backlinks

Organic backlinks are links that come without your control, as they are made naturally by other sites that use your content as a reference.

2. Link building

The art of link building is to get backlinks on other sites to increase the relevance and authority of your domain, which improves your organic positioning, bringing more traffic.

How to get organic backlinks?

Learn about some techniques to get organic backlinks to your website and improve your SEO.

  • Create unique, high-quality content;
  • Position your site for long tail keywords, after all, they are easier to rank and get visibility;
  • Get engagement on social media.

How to build quality backlinks with link building?

According to Wagner Santos, SEO specialist, getting quality backlinks through link building may seem complicated, but in practice, it is simpler than it seems.

So, check out some techniques on how to get free quality backlinks.

1. Guest Post

In short, the best way to get quality backlinks is through guest posts.

The technique consists of creating an article for the partner site in exchange for a backlink in the content.

Therefore, in 2020 I created the SEO Community to promote networking among professionals in the area, facilitating the discovery of new partners.

One of the advantages of guest posts is that getting contextual backlinks on sites in the same niche is a big differentiator.

Also, this is a way to get free quality backlinks.

2. News Portals

Even if it’s not contextual, news portals are good ways to get quality backlinks.

After all, news portals publish very often and are popular on social media because they are relevant sites.

How to build quality backlinks by sending emails?

Undoubtedly, sending an email is also very efficient for link building.

So make a list of sites that you would like to have a link pointing to your domain.

Then, put together a formal email proposing an exchange of posts on both sites.

However, don’t do too many direct trades to avoid penalties.


Even though many people choose to buy quality backlinks, I do not recommend the practice.

After all, there are many ways to get free quality backlinks.

So, put these tips into practice, and if necessary, look for an experienced and qualified professional to run an SEO campaign for your website.