What is holistic SEO

Although there are shortcuts in SEO, the result of these shortcuts are not always durable, this gave rise to the so-called holistic SEO, which is not about a correct way of optimizing websites, but about observing all aspects and perspectives to obtain lasting results.

After all, it’s one thing to get the first position on Google, Bing and other search engines, it’s another to stay well positioned and generate qualified leads.

What is holistic SEO?

Holistic SEO aims to optimize all aspects and perspectives to achieve lasting organic placements for the keywords that qualify for the website.

Overall, the holistic view of SEO optimizes:

  • The campaign target audience;
  • The user experience;
  • The security of the site;
  • Production of relevant content;
  • Internal and external links;
  • Achieving relevant, natural, contextual and quality backlinks.

Why take a holistic-approach to SEO?

It is well known that Google tries to build a search engine capable of delivering exactly what the user is looking for and needs.

This means that your website must be considered by Google as the most relevant to the content, services and products offered.

So, the only way to get lasting results is with holistic SEO.

In addition, Google makes several annual updates to its website ranking algorithms, creating the need to perform SEO audits regularly to maintain the results obtained.

What makes a website relevant to Google?

More important than what SEO is, is how to optimize websites on a lasting basis.

In this way, what makes a website relevant to Google is:

  • Have security;
  • Have a good user experience;
  • Have links on other sites;
  • Have social signals;
  • Have relevant content.

How to do holistic SEO?

Before teaching you how to do holistic SEO, you should understand the different aspects that make up website optimization.

So, read my SEO guide for beginners, in it I approach holistic SEO in a didactic way.


The holistic view of SEO aims to optimize various aspects of a website, from website architecture to on-page, content and off-page.